The Wordtracker Academy
Articles, case studies, tips and tricks to help you grow your
online business
through effective
keyword research
and
search engine optimization.
Gain a clear advantage over your competitors by becoming an expert at search engine optimization and keyword research. We've commissioned some of the world's best online marketing and SEO professionals to be your guides.
Latest Articles
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The SEO Pro's Secret Path by Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro, Mark Nunney, introduces the process so you can apply it to your own site.
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Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI? by Ian Howie, 18 November 2008
Optimize your Google AdWords campaigns to maximise your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.
Read: Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI?
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Learn About Your Customers And Drive Creative Marketing With Keyword Creativity by Neil Davidson, 17 November 2008
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
Read: Keyword Creativity, Market Research & Creative Marketing
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Father of Link Building, Eric Ward, Reveals His Link Building Secrets by Rachelle Money, 5 November 2008
You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.
Read: Father of Link Building, Eric Ward, Reveals His Link Building Secrets
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How To Use A Tool To Build Links: Introducing The Keyword Questions Tool by Ken McGaffin, 5 November 2008
Read: How To Use A Tool To Build Links: Introducing The Keyword Research Tool
Featured Articles
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How To Use A Tool To Build Links: Introducing The Keyword Questions Tool by Ken McGaffin, 5 November 2008
Read: How To Use A Tool To Build Links: Introducing The Keyword Research Tool
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Aaron Wall's SEO Book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 4 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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They Said Douglas Twiddy Was Crazy When He Launched His Holiday Company, But When Online Bookings Increased By 50% with Pay Per Click Advertising… by Ian Howie, 3 November 2008
Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he gives us a Checklist For PPC Success that you can use to make your PPC campaigns as profitable as the Twiddys. Ian’s next Wordtracker PPC training course is on 13th November in London.
Case Studies
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iStylista Combine Blogging With Keyword Research To Double Sales In 4 Months by Rachelle Money, 3 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
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Case Study: John Pye and Sons Auctioneers and Valuers by Rachelle Money, 7 August 2008
In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
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Case Study: In Good Company by Rachelle Money, 22 July 2008
SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.
The Importance of Keywords
Keyword searches are at the start of each of your potential customers' online journeys to find what they want to buy. Will your website be found? Wordtracker's keyword research tool helps you find which of those keyword searches your target markets are making.
Here on the Wordtracker Academy you can learn how to become an expert at keyword research and analysis. You can also learn how to use those keywords on your website and get to the top of search engines' results pages.
Then we'll take you beyond keyword search. With the help of some of the world's best online marketing minds, you can learn not just how to use the keyword tool those same professionals choose but also how to conduct keyword analysis, plan a keyword search strategy and implement it. Enjoy.
